Memorandum from Mark H. McCormack to Jules Rosenthal and Saul Schoenberg

Item Information

Title:
Memorandum from Mark H. McCormack to Jules Rosenthal and Saul Schoenberg
Description:
McCormack asks Rosenthal and Schoenberg to give some thought to an aggressive effort to license and market the British Open golf logo and name in the United States.
Creator:
McCormack, Mark H.
Addressee:
Rosenthal, Jules
Addressee:
Schoenberg, Saul
Date:
January 22, 1981
Format:
Letters/Correspondence
Manuscripts
Genre:
Memorandums
Location:
Special Collections and University Archives, University of Massachusetts Amherst Libraries
Box 000 (shelf locator)
Collection (local):
Mark H. McCormack Papers
Series:
Series 1. CEO Office correspondence
Subjects:
Marketing
Merchandise licensing
Logos (Symbols)
Extent:
1 p.
Link to Item:
https://credo.library.umass.edu/view/full/mums700-b0005-f037-i043
Terms of Use:
Requests to publish, redistribute, or replicate this material should be addressed to Special Collections and University Archives, University of Massachusetts Amherst Libraries.
Contact host institution for more information.
Language:
English
Identifier:
mums700-b0005-f037-i043