Letter from Mark H. McCormack to Weldon Johnson

Item Information

Title:
Letter from Mark H. McCormack to Weldon Johnson
Description:
McCormack summarizes the outcome of their meeting in Tokyo. There are three areas McCormack and Johnson agreed to develop: McCormack bringing the 1986/87 NFL season to Japan under a Coca Cola banner; doing a live Breakfast at the Superbowl telecast in Tokyo under sponsorship and auspices of Coca Cola; and the concept whereby Coca Cola will spend money on a wide variety of cooler identification to be exposed on Japanese television.
Creator:
McCormack, Mark H.
Addressee:
Johnson, Weldon
Date:
November 15, 1985
Format:
Letters/Correspondence
Manuscripts
Location:
Special Collections and University Archives, University of Massachusetts Amherst Libraries
Box 0005 (shelf locator)
Collection (local):
Mark H. McCormack Papers
Series:
Series 1. CEO Office correspondence
Subjects:
Business enterprises--Finance
Sales
Corporate sponsorship
National Football League
Extent:
2 p.
Link to Item:
https://credo.library.umass.edu/view/full/mums700-b0008-f010-i015
Terms of Use:
Requests to publish, redistribute, or replicate this material should be addressed to Special Collections and University Archives, University of Massachusetts Amherst Libraries.
Contact host institution for more information.
Language:
English
Identifier:
mums700-b0008-f010-i015