Letter from Mark H. McCormack to B. E. Bidwell

Item Information

Title:
Letter from Mark H. McCormack to B. E. Bidwell
Description:
McCormack writes regarding the costs to Ford for a United States automtoive exclusivity to a film of the United States Open Golf Championship. He explains the print costs and other tie-ins as well as the potential for Ford product placement in the 1976 U. S. Open Championship film in Atlanta.
Creator:
McCormack, Mark H.
Addressee:
Bidwell, Ben
Date:
June 9, 1976
Format:
Letters/Correspondence
Manuscripts
Location:
Special Collections and University Archives, University of Massachusetts Amherst Libraries
Box 000 (shelf locator)
Collection (local):
Mark H. McCormack Papers
Series:
Series 1. CEO Office correspondence
Subjects:
Business communication
Business enterprises
Corporate sponsorship
Sports films
Product placement in mass media
Extent:
1 p.
Link to Item:
https://credo.library.umass.edu/view/full/mums700-b0004-f011-i035
Terms of Use:
Requests to publish, redistribute, or replicate this material should be addressed to Special Collections and University Archives, University of Massachusetts Amherst Libraries.
Contact host institution for more information.
Language:
English
Identifier:
mums700-b0004-f011-i035