Letter from Mark H. McCormack to Jonathan S. Linen

Item Information

Title:
Letter from Mark H. McCormack to Jonathan S. Linen
Description:
Concerning the American Express Travel Related Services' potential involvement in the Senior British Open. Attached is a proposal for sponsorship of this event, including details about benefits, entitlement, sanction, television exposure in the United States and internationally, on site promotion, client entertainment, a list if the players in the Senior British Open from 1987 through 1992, conditions of the agreement, and potential television home reach by country.
Creator:
McCormack, Mark H.
Addressee:
Linen, Jonathan S.
Date:
March 18, 1993
Format:
Letters/Correspondence
Manuscripts
Location:
Special Collections and University Archives, University of Massachusetts Amherst Libraries
Box 002 (shelf locator)
Collection (local):
Mark H. McCormack Papers
Series:
Series 1. CEO Office correspondence
Subjects:
Senior Open Championship (Golf tournament)
Sales presentations
Sports sponsorship
Golf--Tournaments--Economic aspects
Television broadcasting of sports
Extent:
14 p.
Link to Item:
https://credo.library.umass.edu/view/full/mums700-b0022-f013-i001
Terms of Use:
Requests to publish, redistribute, or replicate this material should be addressed to Special Collections and University Archives, University of Massachusetts Amherst Libraries.
Contact host institution for more information.
Language:
English
Identifier:
mums700-b0022-f013-i001