Letter from Mark H. McCormack to Donald Johnston

Item Information

Title:
Letter from Mark H. McCormack to Donald Johnston
Description:
McCormack writes a revised proposal of how Brown and Williamson and Viceroy Rich Lights could become associated with the 1980 Bay Hill Classic. Details are given about logos, scoreboards, tournament literature, entertainment, and general market exposure.
Creator:
McCormack, Mark H.
Addressee:
Johnston, Donald S.
Date:
July 13, 1979
Format:
Letters/Correspondence
Manuscripts
Location:
Special Collections and University Archives, University of Massachusetts Amherst Libraries
Box 000 (shelf locator)
Collection (local):
Mark H. McCormack Papers
Series:
Series 1. CEO Office correspondence
Subjects:
Corporate sponsorship
Marketing
Bay Hill Classic
Extent:
6 p.
Link to Item:
https://credo.library.umass.edu/view/full/mums700-b0005-f019-i025
Terms of Use:
Requests to publish, redistribute, or replicate this material should be addressed to Special Collections and University Archives, University of Massachusetts Amherst Libraries.
Contact host institution for more information.
Language:
English
Identifier:
mums700-b0005-f019-i025