Letter from Mark H. McCormack to Albert E. Killeen

Item Information

Title:
Letter from Mark H. McCormack to Albert E. Killeen
Description:
Concerning a proposal to Coca-Cola to acquire the rights to the U. S. Open Golf Championship, the British Open Golf Championship, the U. S. Open Tennis Championships at Forest Hills, and the Wimbledon Tennis Championship. McCormack addresses product placement in films, exclusive product rights, fees and costs for product exclusivity, worldwide and territory rights, and other matters.
Creator:
McCormack, Mark H.
Addressee:
Killeen, Albert E.
Date:
April 29, 1975
Format:
Letters/Correspondence
Manuscripts
Location:
Special Collections and University Archives, University of Massachusetts Amherst Libraries
Box 0003 (shelf locator)
Collection (local):
Mark H. McCormack Papers
Series:
Series 1. CEO Office correspondence
Subjects:
Sales
Corporate sponsorship
Extent:
4 p.
Link to Item:
https://credo.library.umass.edu/view/full/mums700-b0003-f032-i118
Terms of Use:
Requests to publish, redistribute, or replicate this material should be addressed to Special Collections and University Archives, University of Massachusetts Amherst Libraries.
Contact host institution for more information.
Language:
English
Identifier:
mums700-b0003-f032-i118