This episode's headline: News Maker; Decision to Die; Express Yourself. The guests include LAWRENCE B. RAWL, Chairman, Exxon Corporation; GOV. STEVE COWPER, Alaska; DR. RONALD CRANFORD, Neurologist; DR. JAN VAN EYS, Pediatrician; CORRESPONDENT: KWAME HOLMAN; ESSAYIST: CLARENCE PAGE. Byline: In New York: ROBERT MacNeil; In Washington: JUDY WOODRUFF