Concerning Jean Shrimpton's career and potential opportunities. McCormack begins by providing an overview of Shrimpton's career and her reputation and notes consumer market studies regarding her appeal. Next, McCormack summarizes several general directions being looked inot for Shrimpton including apparel, publishing and franchising. McCormack goes on to propose a specific relationship with Yardely in the field of beauty and cosmetics. Proposed projects include beauty products, a charm school franchise, adult cosmetics clinics and direct sales distribution.
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