Letter from Mark H. McCormack to John Wilcox

Item Information

Title:
Letter from Mark H. McCormack to John Wilcox
Description:
McCormack suggests the use of ten personalities to promote "Super Wash" in several European markets. Personalities suggested are: Agostini, Anna Marie Nasuelli, James Hunt, Jan Ward, Veruschka, Karl Schranz, Pierre Barthes, Bjorn Borg, Sven Tumba, and Claude Terrail.
Creator:
McCormack, Mark H.
Addressee:
Wilcox, John
Date:
March 23, 1974
Format:
Letters/Correspondence
Manuscripts
Location:
Special Collections and University Archives, University of Massachusetts Amherst Libraries
Box 0003 (shelf locator)
Collection (local):
Mark H. McCormack Papers
Series:
Series 1. CEO Office correspondence
Subjects:
Sales
Marketing
Extent:
2 p.
Link to Item:
https://credo.library.umass.edu/view/full/mums700-b0003-f019-i142
Terms of Use:
Requests to publish, redistribute, or replicate this material should be addressed to Special Collections and University Archives, University of Massachusetts Amherst Libraries.
Contact host institution for more information.
Language:
English
Identifier:
mums700-b0003-f019-i142