At Issue; The Kiddie Market
Item Information
- Title:
- At Issue; The Kiddie Market
- Description:
-
At Issue explores the strongly debated question regarding methods of advertising slanted toward children. This program examines whether advertising medias are abusing the children of the country through the techniques used to sell them products. To cover the issue, camera crews of At Issue visit with advertising agency representatives, with market researchers to see how they determine what appeals to children, and with housewives, broadcasters and spokesmen of organized groups favoring or opposed to advertising for children. Guests include Newton N. Minow, former chairman of the Federal Communications Commission and executive vice president and general counsel of Encyclopedia Britannica; Dr. Colston E. Warne of Mt. Vernon, New York, and president of the Consumers Union; Dr. Stockton Helffrich, director of the New York office of the National Association of Broadcasters Code Authority; A.D. Buchmeuller, executive director of the Child Study Association of America, New York City; Mrs. Marguerite Lewis, head of the Audio-Visual Branch of the New York State Parent-Teachers Association; Dr. Karl Easton, a director of the New York City Department of Welfare, and a child psychiatrist; Sonny Fox, television star and producer of childrens shows, New York City; Arturo Gonzalez, fee lance magazine writer who has written several articles about advertising and the youth market; Sol Waring, vice president of Helitzer, Waring, Wayne Advertising Agency, New York city; Robert L. Young, publisher of Jack and Jill childrens magazine, New York City; Eugene L. Reilly of New York City, a market research expert; Mrs. Edward Chase, a representative of the National Council of Women; Mrs. Esther Peterson, president of the Council on Consumer Interests, Washington, DC; Mrs. Mabel Lewis, Mrs. Alverte Devore, Mrs. Felicia Nieves, Mrs. Marguerita Hernandez, Mrs. E. M. Look, Mrs. Sandra Ripley, Mrs. Alice Daniel housewives from New York City. Running Time: 28:58 (Description adapted from documents in the NET Microfiche) At Issue consists of 69 half-hour and hour-long episodes produced in 1963-1966 by NET, which were originally shot on videotape in black and white and color.
- Production company:
- National Educational Television and Radio Center
- Creator:
- Peterson, Esther
- Creator:
- Chase, Edward
- Creator:
- Look, E. M.
- Creator:
- Reilly, Eugene L.
- Creator:
- Gonzalez, Arturo
- Creator:
- Nieves, Felicia
- Creator:
- Warne, Colston E.
- Creator:
- Helffrich, Stockton
- Creator:
- Ripley, Sandra
- Creator:
- Young, Robert L.
- Creator:
- Fox, Sonny
- Creator:
- Waring, Sol
- Producer:
- Englander, David A.
- Creator:
- Harnandez, Marguerita
- Creator:
- Buchmeuller, A. D.
- Producer:
- Perlmutter, Alvin H.
- Creator:
- Daniel, Alice
- Creator:
- Easton, Karl
- Creator:
- Lewis, Mabel
- Creator:
- Minow, Newton N.
- Creator:
- Lewis, Marquerite
- Creator:
- Devore, Alverte
- Date:
-
August 24, 1964
- Format:
-
Film/Video
- Genre:
-
News
Talk Show
- Location:
- Library of Congress
- Collection (local):
-
American Archive of Public Broadcasting Collection
- Series:
- Library of Congress > At Issue
- Subjects:
-
Social Issues
News
- Extent:
- 00:30:02.401
- Link to Item:
- https://americanarchive.org/catalog/cpb-aacip-512-804xg9g20m
- Terms of Use:
-
Rights status not evaluated.
Contact host institution for more information.
- Notes:
-
Episode Number: 47
