At Issue; Tobacco Troubles

Item Information

Title:
At Issue; Tobacco Troubles
Description:
The broadcaster, through his own code, should eliminate tobacco advertising that is designed for or has a special appeal to minors, Governor Leroy Collins, president of the National Association of Broadcasters, said last night (Wednesday, December 18). Speaking on National Educational Televisions weekly half-hour series At Issue, the former Florida governor stated, Our code administration can make forbidden the endorsement, say of cigarettes by sports figures the equation of smoking with success. He added, If I had a radio station or if I had a television, I would not hesitate to take a firm, positive position about this. And I would feel that in doing so I was serving well the public interest. Governor Collins, two United States senators, and representatives of the tobacco industry and the medical profession candidly discussed the medical, economic, and political aspects of cigarette smoking on At Issue, which is being broadcast across the country on the National Educational Television network of nearly 80 affiliated non-commercial stations. Senator Maurine Neuberger (D. Oregon), a leader in the drive to alert Americans to what she considers the harmful effects of smoking, said, if spinach were tobacco, wed ban it in a moment. The thing is, she explained, were dealing with an eight billion dollar industry. The excise taxes on the manufacture of tobacco pay into the United States Treasury well over two billion dollars in revenue. Its hard for an individual to do something to cut off his own income, and the U.S. government is no different. Senator Thruston Morton (R. Kentucky) emphasized the vital role that tobacco plays in the economy of his home state of Kentucky, and added that the country cannot afford to lose income from tobacco and its products. Dr. Michael Shimkin, medical director of Temple Universitys Medical School, traced the increasing dependence on advertising by the tobacco industry and took issue with some of the methods of appeal of that advertising, particularly that which cigarettes become equated with virile manhood. Also appearing on the program was George V. Allen, president of the Tobacco Institute; Dr. Borje Ejup of the Cornell University Medical School; Clifton Read, vice president of public information education, American Cancer Society; Dr. E. Cuyler Hammond, director of statistical research, American Cancer Society; and Dr. Martin Levin of Rosewell Park Memorial Institute. The host for this program is the executive producer of the N.E.T. series. Leonard Zweig is the producer. Running Time: 28:36 (Description adapted from documents in the NET Microfiche) At Issue consists of 69 half-hour and hour-long episodes produced in 1963-1966 by NET, which were originally shot on videotape in black and white and color.
Creator:
Collins, LeRoy
Creator:
Ejup, Borje
Creator:
Neuberger, Maurine
Host:
Perlmutter, Alvin
Creator:
Levin, Martin
Creator:
Hammond, E. Cuyler
Producer:
Zweig, Leonard
Creator:
Morton, Thurston
Creator:
Shimkin, Michael
Creator:
Allen, George V.
Date:
December 16, 1963
Format:
Film/Video
Genre:
News
Talk Show
Location:
Library of Congress
Collection (local):
American Archive of Public Broadcasting Collection
Series:
Library of Congress > At Issue
Subjects:
Economics
Health
News
Politics and Government
Extent:
00:30:41.006
Link to Item:
https://americanarchive.org/catalog/cpb-aacip-512-q23qv3d32b
Terms of Use:
Rights status not evaluated.
Contact host institution for more information.
Notes:
Episode Number: 11