The pilot episode of OnTV presents four features. The first, "Human Power", covers the Dupont Human Powered Water Speed Competition, a contest to build a one-man boat that can reach a speed of 20 knots (approximately 23 mph). In the second segment, Art Hackett gives a report on sturgeon in Mawikwe Bay and the people and organizations working to protect the species. The third segment profiles at-risk children in Green Bay public schools, featuring perspectives from school administrators, teachers, and parents. The episodes concludes with "The Sign", a look at the story behind the University of Lawsonomy sign located south of Milwaukee on I-94. "OnTV is a magazine featuring segments on local Wisconsin arts, culture, and current events"