Letter from Mark H. McCormack to Weldon H. Johnson
Description:
Concerning the attached proposal for Coca-Cola regarding a soccer rankings system, similar to the Sony Rankings for golf. The attached proposal discusses the background of soccer, and the concept, rationale, and specifics of the system, such as an international advisory board, methodology, basic points structure, groupings, grades, time weights, total points, average points, computerization, implementation and administration, and distribution. The proposal also details merchandising ideas and future benefits to the American market. Letter is erroneously dated for December rather than November.
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