Letter from Mark H. McCormack to Marc Hodler

Item Information

Title:
Letter from Mark H. McCormack to Marc Hodler
Description:
McCormack understands the problems with the overall marketing plan, but still feels the only way for sport to be successfully marketed on a worldwide basis is by that plan.
Creator:
McCormack, Mark H.
Addressee:
Hodler, Marc
Date:
July 23, 1990
Format:
Letters/Correspondence
Manuscripts
Location:
Special Collections and University Archives, University of Massachusetts Amherst Libraries
Box 001 (shelf locator)
Collection (local):
Mark H. McCormack Papers
Series:
Series 1. CEO Office correspondence
Subjects:
Business enterprises--Finance
Sales
Marketing
Contracts
Skis and skiing
Extent:
8 p.
Link to Item:
https://credo.library.umass.edu/view/full/mums700-b0015-f035-i009
Terms of Use:
Requests to publish, redistribute, or replicate this material should be addressed to Special Collections and University Archives, University of Massachusetts Amherst Libraries.
Contact host institution for more information.
Language:
English
Identifier:
mums700-b0015-f035-i009