Letter from Mark H. McCormack to Charles H. Loiselle

Item Information

Title:
Letter from Mark H. McCormack to Charles H. Loiselle
Description:
McCormack informs Charles H. Loiselle that he has received a copy of Mauri Edwards' letter to Rick Isaacson regarding the Foster Grant Company. He discusses ways in which their company could be of value to Foster Grant throughout the utilization of sports and sports activities to influence the sales of their products. McCormack describes an example of what he has in mind involving the Superstars television series. He notes that Foster Grant had already been using the Superstars winner, O. J. Simpson, and the name Superstars in their pre-planned advertising. He indicates that he will await Loiselle's advice regarding what they should do in light of Edwards' letter.
Creator:
McCormack, Mark H.
Addressee:
Loiselle, Charles H.
Date:
September 10, 1975
Format:
Letters/Correspondence
Manuscripts
Location:
Special Collections and University Archives, University of Massachusetts Amherst Libraries
Box 000 (shelf locator)
Collection (local):
Mark H. McCormack Papers
Series:
Series 1. CEO Office correspondence
Subjects:
Sales
Business communication
Advertising
Sports
Superstars (Television program)
Simpson, O. J., 1947-
Extent:
2 p.
Link to Item:
https://credo.library.umass.edu/view/full/mums700-b0004-f002-i036
Terms of Use:
Requests to publish, redistribute, or replicate this material should be addressed to Special Collections and University Archives, University of Massachusetts Amherst Libraries.
Contact host institution for more information.
Language:
English
Identifier:
mums700-b0004-f002-i036