Letter from Curt Viebranz to Mark H. McCormack

Item Information

Title:
Letter from Curt Viebranz to Mark H. McCormack
Description:
Concerning the attached sponsorship proposal for HBO's video magazines. Includes sections on video cassette market, a background on Money Magazine, Sports Illustrated "get the feeling," sponsorship and promotional opportunities, advertising impact, and key deal points.
Creator:
Viebranz, Curt
Addressee:
McCormack, Mark H.
Date:
November 16, 1988
Format:
Letters/Correspondence
Manuscripts
Genre:
Proposals
Location:
Special Collections and University Archives, University of Massachusetts Amherst Libraries
Box 001 (shelf locator)
Collection (local):
Mark H. McCormack Papers
Series:
Series 1. CEO Office correspondence
Subjects:
Business presentations
Sales presentations
Corporate sponsorship
Sports films--Economic aspects
Extent:
18 p.
Link to Item:
https://credo.library.umass.edu/view/full/mums700-b0012-f031-i008
Terms of Use:
Requests to publish, redistribute, or replicate this material should be addressed to Special Collections and University Archives, University of Massachusetts Amherst Libraries.
Contact host institution for more information.
Language:
English
Identifier:
mums700-b0012-f031-i008